During the course of 6 months, Socialyte enlisted various top photographers to create exclusive content to be shared across all of Oribe's social channels. Socialyte worked closely with the photographers and the Oribe team to create beautiful product and lifestyle imagery to enhance the Oribe's social channels, which grew over 20% during this time, allowing their followers to be more engaged with the brand's aesthetic.
Content creation was one part of an overall 360 program developed for Oribe. Socialyte cast 16 top beauty influencers to launch Oribe's Gold Lust Dry Shampoo during NYFW driving over 60,000 purchase intent clicks to their website.
Various influencers were also cast to participate in Oribe's product videos which were shared over the course of a few months in order to drive virility.