In August 2016, Audi hosted a ‘pick-up’ soccer game at Chelsea Piers. While one team was stacked with Major League Soccer professional players, Socialyte was tapped to draft the influencer team, full of our exclusive talents. The pick up game was organized to support the launch of the Audi Player Index App, a new technical advancement that allows fans to follow and evaluate each player’s movements. The trackers were built into each player’s jersey.
Socialyte contracted six top male talents to participate in the game and test out the new technology. Each influencer shared two dedicated Instagrams on the day of the event. The first set of social posts featured each man with the Audi that would take them to the game. The second series of images showcased the event and technically enhanced jerseys.
This activation included live event appearance and participation as well as social production and coverage. The 12 dedicated instagrams were shared with a 1.4 Million potential Audi consumers, and future users of the Audi Player Index App.
Goal: Brand Awareness, Product Introduction, Event Participation
Total Instagram Reach: 1.4 Million Consumers)